9/26/2023 0 Comments Rocks energy drink![]() It contains caffeine, B vitamins and ginseng.īritvic announced the launch of PepsiCo’s natural energy drink SoBe Pure Rush into the UK market in February, aiming to bring new consumers into the stimulant energy drinks category. ![]() The drink’s flavour is a blend of raspberry, blueberry and strawberry. He adds: “We are bucking the trend by addressing women’s specific energy drink requirements…it is suited to a long list of usage occasions, ranging from a pre or post-workout boost to a girls’ night in or out.” Rockstar Pink is the latest addition to the Rockstar energy drink range, which is valued at £12.5mĪdrian Troy, AG Barr’s head of marketing, says many females are put off by the high sugar content of 500ml cans, so the product was designed to be low calorie and in smaller packaging. Price tracking for: Rockstar Energy Drink Pure Zero Energy Drink, Punched, 16 Fluid Ounce (Pack of 24) 6930010 - Price History Chart and Drop Alerts for. ![]() ![]() The take-home glucose stimulant drinks sector grew in volume by 19% last year, according to the Britvic Soft Drinks Report. Available on Amazon now, ZOA Energy 's newest Pineapple Coconut flavor includes a unique mix of B, C, and D vitamins and nutrients guaranteed to give you. The low calorie energy drink category represents 4% of the £699m energy market, according to Nielsen Scantrack. The launch of Rockstar Pink will be backed by a major marketing campaign, including sponsorship of female extreme sports stars and sampling at women’s sports events. Zoa’s new packaging designs will roll out to major retailers nationwide and in Canada at Costco, with wider Canadian distribution planned for April.Rockstar Pink contains 10 calories, less than the majority of the leading energy drinks in the market, and will carry distinctive pink and black branding. “We are building a passionate and motivated Zoa community, and we’re inspired to help people reach their full potential, with Zoa energy being one of the catalysts for them to do so.” The drink contains 160 mg of natural caffeine (from green tea and unroasted coffee beans) and is available in zero sugar or 100-calorie options. “We are passionate about what we’re building with Zoa and fueling something bigger with our enhanced product and bold new design,” Johnson said via press release. The range of Zoa+ plus cans uses the same white backgrounds with different splashes of color in the form of thick strokes along the edges. Reimagined energy drink with 160mg of natural caffeine available in five delicious, carbonated flavors in either zero sugar or 100 calorie. Zoa + pre-workout cans uses the vertical front placement minus the logo. The caffeine in ZOA comes from natural sources: green tea and green, unroasted coffee beans. can, ZOA contains the ideal amount of caffeine to power through an afternoon slump160 mg or the sweet spot between hot coffee and cold brew. The “O” in the Zoa wordmark also gets replaced by the brand logo that's placed vertically on the front of the can. At just 15 calories, 3g of carbs, and 0 grams of sugar in the entire 16oz. Now, the new labels feature a different shade for each of the eight flavors. The messaging, in line with Johnson’s public persona, also includes a packaging refresh designed by the agency R/GA.Īs it turns out, the brand went all-in on color, ditching the black background so commonly ascociated with the energy drink category. Zoa Energy Drinks, co-owned by Dwayne “The Rock” Johnson, has announced a new marketing campaign called “Fuel Something Bigger” to inspire consumers to take that extra energy from drinking Zoa and direct it towards achieving their full potential. Rockstar Energy Drink is designed for those who lead active lifestyles - from Athletes to Rock Stars.
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